3PL

Eco-Friendly Direct Marketing – an Oxymoron?

Nov 29, 2017

We are not blind to our industries impact on the environment, which is why we take our role in respecting and protecting it very seriously.  You simply will not find a more eco-friendly supplier for your printing, direct mail and 3PL needs in the Mississauga and Toronto area!   We just passed a milestone anniversary with Bullfrog Power, which means we power our facility […]

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Going Back to Analog in a Digital World

Nov 6, 2017

The convenience of electronic communication like emails and texts may never diminish the excitement of getting an actual piece of personalized mail in your mail box.  Nestled between flyers and bills, it still provides that touch of excitement – someone has sent you something special!   Businesses are starting to realize that customers miss human contact.  In a […]

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Direct Mail vs. Technology

Oct 20, 2017

At Innovative Response Marketing, we spend a lot of time defending direct mail. On any given day, when we tell people what we do, we get at least one person who says: “wow mail, that has to be a dying industry”. We completely understand that technology has changed the industry, after all, we have been […]

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The Realities of Direct Mail

Nov 19, 2016

The power of direct mail in this highly digitized world is only realized when the results are seen. Why bother to send a humble post card or brochure in the mail when you can reach out to a larger audience via digital media? Because it works! Studies show that physical communication is more effective than […]

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Direct Marketing Tip #6: Smaller can be better

Nov 15, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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Direct Marketing Tip #5: Test everything

Nov 14, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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Direct Marketing Tip #4: Call to action

Nov 11, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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Direct Marketing Tip #3: Persistence Works

Nov 10, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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Direct Marketing Tip #2: Headlines count

Nov 9, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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Direct Marketing Tip #1: “Direct” is the operative word

Nov 8, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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