Direct Marketing Tip #6: Smaller can be better

November 15th, 2016 by admin in Blog, Direct Mail, Direct Marketing Tips Comments Off on Direct Marketing Tip #6: Smaller can be better

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables!

We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct mail company in the Toronto and Mississauga area, working with Innovative Response Marketing Inc. can help you target data, create tangible mail pieces that will grab your market’s attention and keep your costs down.

Smaller can be better.

Some companies find they get a better response to offers made on postcards.  Print to mail technology is here and you can create personalized colour pieces in short runs using the latest in digital equipment.  All work is done in-house at our facility and you can realize substantial cost savings on postage.  Smaller jobs are generally less expensive to design and print than a full-blown mailing. The savings can be substantial and may be all you need.  Innovative Response Marketing Inc. specializes in mailings from 5000 pieces to 500,000 pieces, making us the right choice for a smaller mailing!

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