Blog

Direct Mail – Done Right!

Jun 26, 2019

There are likely a lot of marketing decision makers under the age of 35 out there who have not considered adding a direct mail marketing campaign to the mix. When you grow up in an increasingly paperless world, it may seem like an older, slower, more expensive and less environmentally friendly option than electronic platforms. […]

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The Realities of Direct Mail

Nov 19, 2016

The power of direct mail in this highly digitized world is only realized when the results are seen. Why bother to send a humble post card or brochure in the mail when you can reach out to a larger audience via digital media? Because it works! Studies show that physical communication is more effective than […]

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Direct Marketing Tip #6: Smaller can be better

Nov 15, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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