Direct Mail

Direct Mail vs. Technology

Oct 20, 2017

At Innovative Response Marketing, we spend a lot of time defending direct mail. On any given day, when we tell people what we do, we get at least one person who says: “wow mail, that has to be a dying industry”. We completely understand that technology has changed the industry, after all, we have been […]

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Bigger, Faster, Better Neighbourhood Mail from Canada Post

Oct 6, 2017

January 2018 is bringing some exciting changes to the world of direct mail. Recently, Canada Post unveiled the next stage of Neighbourhood Mail service which they state will allow your mail piece to stand out and may expand your attraction level to your target market! Effective January 15, 2018, Canada Post will offer larger dimensions (12” […]

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When Should You Call a 3PL?

Oct 5, 2017

It’s a fact, most companies wait too long to call in the services of a third-party logistics partner. Long after fulfilling orders has gotten in the way of their ability to focus on the daily needs of their business and usually after several complaints from customers. Every business is different but if you answer yes to […]

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