Blog

What is the Distinction Between Direct Mail vs. Technology?

Oct 20, 2017

At Innovative Response Marketing, we spend a lot of time defending direct mail. On any given day, when we tell people what we do, we get at least one person who says: “Wow mail, that has to be a dying industry”. We completely understand that technology has changed the industry, after all, we have been […]

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When Should You Call a 3PL?

Oct 5, 2017

It’s a fact, most companies wait too long to call in the services of a third-party logistics partner. Long after fulfilling orders has gotten in the way of their ability to focus on the daily needs of their business and usually after several complaints from customers. Every business is different but if you answer yes to […]

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