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We’ve all heard the talk about how the internet will eventually kill the mail, and with the younger generations doing everything via a smartphone, it does seem like a valid concern to many. However, as a direct mail service provider, we can tell you that marketing in the mail has not lost its momentum. For […]

It is an established fact that 53% of customers are more likely to read and save a direct mail piece than an email. Only 26% might open a marketing email even if it is from a known source. It is also a known fact that direct mail works – even in today’s electronic age of […]

If you are, then you are not alone.  Approximately 20% of shippers now outsource fulfillment and order processing services to better meet their customer’s needs and to get processing at a low cost. With a 3PL on your supply chain team, you will become more efficient in how you respond to your customers.  Working with […]

You’ve started your online store and are getting ready for orders to start rolling in!  As a start-up, it makes sense to leverage your growth by doing everything yourself; until your basement is full of product and the spreadsheet you used to track your inventory has crashed. Not everyone wants the rules and regulations that […]

  Courtesy of: Innovative Response Marketing Inc.