Direct Marketing Tip #5: Test everything

November 14th, 2016 by admin in Blog, Direct Mail, Direct Marketing Tips Comments Off on Direct Marketing Tip #5: Test everything

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables!

We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct mail company in the Toronto and Mississauga area, working with Innovative Response Marketing Inc. can help you target data, create tangible mail pieces that will grab your market’s attention and keep your costs down.

Test everything.

Brainstorm about the many factors that can impact your results and do test mailings. Colours, headlines, lists, delivery time, paper stock and the time of year that you’re mailing are just a few things to consider. Always do one or more test mailings before you invest in a huge direct mail campaign.

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