The Realities of Direct Mail

Nov 19, 2016

The power of direct mail in this highly digitized world is only realized when the results are seen. Why bother to send a humble post card or brochure in the mail when you can reach out to a larger audience via digital media? Because it works! Studies show that physical communication is more effective than […]

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Direct Marketing Tip #6: Smaller can be better

Nov 15, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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