There are likely a lot of marketing decision makers under the age of 35 out there who have not considered adding a direct mail marketing campaign to the mix. When you grow up in an increasingly paperless world, it may seem like an older, slower, more expensive and less environmentally friendly option than electronic platforms. […]
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In an age where emails and social media are becoming the primary means of communication, Direct Mail still out performs them all in terms of the overall impact it creates on the receiver’s mind. Direct mail, if appropriately designed, has the power to influence the minds of readers to a greater extent than any other […]
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