Direct Marketing Tip #1: “Direct” is the operative word

Nov 8, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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Myths of Outsourcing Print and Mail Management

Oct 24, 2016

Businesses that do not limit themselves to one particular marketing style always look for new and innovative ways of reaching out to their customers. Their endeavor is to create individualized and personalized communication targeted specifically to that market segment so that it has a greater impact and provides better results. In the recent years, many […]

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The Most Common Mistakes of Direct Marketing

Oct 5, 2016

The ability to reach customers reliably is one of the hardest parts of marketing. Direct marketing, unlike email marketing helps achieve this more efficiently. It allows you to elude that ‘spam’ folder and send your message directly in the hands of your target customers. Studies show that at least 77% of those who receive a […]

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Order Fulfillment Services Could Help Run a Smooth Business

Oct 4, 2016

Collation, assembly, warehousing, distribution and material management – quite a daunting task to handle single handedly. In today’s fast paced world, whether you are a startup that needs to handle smaller volumes of orders or a veteran business running all these processes in-house, it has become imperative that orders be accurately delivered to their destinations […]

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5 Things to Look For When Choosing Your Mail Service Provider

Sep 10, 2016

Sure, price is always going to be a factor.  But when making the decision to award your print and mail campaign to a DM Agency, there really is more to think about. Integration A good mail service provider should do more than just stuff envelopes.  Choose a company with people who know the mail service […]

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The Science Behind Direct Mail

Aug 30, 2016

We’ve all heard the talk about how the internet will eventually kill the mail, and with the younger generations doing everything via a smartphone, it does seem like a valid concern to many. However, as a direct mail service provider, we can tell you that marketing in the mail has not lost its momentum. For […]

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Take Advantage of Print and Mail Services for Your Next Marketing Campaign

Aug 19, 2016

It is an established fact that 53% of customers are more likely to read and save a direct mail piece than an email. Only 26% might open a marketing email even if it is from a known source. It is also a known fact that direct mail works – even in today’s electronic age of […]

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Thinking About Outsourcing to a 3PL?

Aug 6, 2016

If you are, then you are not alone.  Approximately 20% of shippers now outsource fulfillment and order processing services to better meet their customer’s needs and to get processing at a low cost. With a 3PL on your supply chain team, you will become more efficient in how you respond to your customers.  Working with […]

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E-Commerce Fulfillment Services – The Benefits of Partnership

Aug 5, 2016

You’ve started your online store and are getting ready for orders to start rolling in!  As a start-up, it makes sense to leverage your growth by doing everything yourself; until your basement is full of product and the spreadsheet you used to track your inventory has crashed. Not everyone wants the rules and regulations that […]

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Do’s and Don’ts of Direct Mail Campaign [Infographics]

Aug 5, 2016

  Courtesy of: Innovative Response Marketing Inc.  

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