Direct Mail

Direct Mail vs. Technology

Oct 20, 2017

At Innovative Response Marketing, we spend a lot of time defending direct mail. On any given day, when we tell people what we do, we get at least one person who says: “wow mail, that has to be a dying industry”. We completely understand that technology has changed the industry, after all, we have been […]

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Direct Marketing Tip #5: Test everything

Nov 14, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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Direct Marketing Tip #3: Persistence Works

Nov 10, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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The Science Behind Direct Mail

Aug 30, 2016

We’ve all heard the talk about how the internet will eventually kill the mail, and with the younger generations doing everything via a smartphone, it does seem like a valid concern to many. However, as a direct mail service provider, we can tell you that marketing in the mail has not lost its momentum. For […]

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Do’s and Don’ts of Direct Mail Campaign [Infographics]

Aug 5, 2016

  Courtesy of: Innovative Response Marketing Inc.  

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Factors Which Contribute to Successful DM Campaigns

Jul 27, 2016

In an age where emails and social media are becoming the primary means of communication, Direct Mail still out performs them all in terms of the overall impact it creates on the receiver’s mind. Direct mail, if appropriately designed, has the power to influence the minds of readers to a greater extent than any other […]

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