Direct Mail

Going Back to Analog in a Digital World

Nov 6, 2017

The convenience of electronic communication like emails and texts may never diminish the excitement of getting an actual piece of personalized mail in your mail box.  Nestled between flyers and bills, it still provides that touch of excitement – someone has sent you something special!   Businesses are starting to realize that customers miss human contact.  In a […]

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Direct Mail vs. Technology

Oct 20, 2017

At Innovative Response Marketing, we spend a lot of time defending direct mail. On any given day, when we tell people what we do, we get at least one person who says: “wow mail, that has to be a dying industry”. We completely understand that technology has changed the industry, after all, we have been […]

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Why High Quality Printing and Accurate Delivery Matters in a Direct Mailing Campaign

Dec 3, 2016

Returned, undelivered or erroneous mail is not only costly, but also can damage your brand. A piece of communication that does not reach its recipient because of any reason is an opportunity wasted.  Professional lettershops, who provide print and mail services, play an important role in any marketing campaign. Here’s why these two services are […]

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Myths of Outsourcing Print and Mail Management

Oct 24, 2016

Businesses that do not limit themselves to one particular marketing style always look for new and innovative ways of reaching out to their customers. Their endeavor is to create individualized and personalized communication targeted specifically to that market segment so that it has a greater impact and provides better results. In the recent years, many […]

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5 Things to Look For When Choosing Your Mail Service Provider

Sep 10, 2016

Sure, price is always going to be a factor.  But when making the decision to award your print and mail campaign to a DM Agency, there really is more to think about. Integration A good mail service provider should do more than just stuff envelopes.  Choose a company with people who know the mail service […]

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Take Advantage of Print and Mail Services for Your Next Marketing Campaign

Aug 19, 2016

It is an established fact that 53% of customers are more likely to read and save a direct mail piece than an email. Only 26% might open a marketing email even if it is from a known source. It is also a known fact that direct mail works – even in today’s electronic age of […]

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