Direct Mail

Direct Mail vs. Technology

Oct 20, 2017

At Innovative Response Marketing, we spend a lot of time defending direct mail. On any given day, when we tell people what we do, we get at least one person who says: “wow mail, that has to be a dying industry”. We completely understand that technology has changed the industry, after all, we have been […]

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Bigger, Faster, Better Neighbourhood Mail from Canada Post

Oct 6, 2017

January 2018 is bringing some exciting changes to the world of direct mail. Recently, Canada Post unveiled the next stage of Neighbourhood Mail service which they state will allow your mail piece to stand out and may expand your attraction level to your target market! Effective January 15, 2018, Canada Post will offer larger dimensions (12” […]

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Tip on Cards

Dec 1, 2015

A great way to increase redemption. Tip-on-cards can be produced in many sizes and attached to a variety of creative carrier pieces. A creative mail piece can showcase your brand and message, while the cards keep your offer in your customer’s hands and drives them to action. Innovative has executed many successful tip-on-card campaigns for […]

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Neighbourhood Mail™ Targeting

Nov 1, 2015

Targeting the right audience is the difference between a successful and unsuccessful mailing campaign. At Innovative we are experts at mail preparation and mail targeting. Using available census data, we can help identify the neighbourhoods that best match your target audience. Targeting the right audience reduces waste, saves money, extends your reach and boosts your […]

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Gift Wrapping

Apr 20, 2015

Many large fulfillment centers want nothing more than to take in and send out product with nothing in-between. Here at Innovative we offer a more personalized approach and one of our many personalized services is our gift wrapping program. Everyone loves to receive a gift and gift wrapping makes it that much more special. Our […]

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