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Canada Post Expert Partner Status

With over 20 years of experience as a Direct Mail service provider in Toronto and GTA, Innovative has the knowledge and expertise to handle campaigns of any size and requirement.

We have been awarded the prestigious Canada Post Expert Partner designation consistently since 2012.

Only a few companies throughout Canada meet the criteria necessary to achieve this designation and we are proud to be a partner.

Our expert status has many benefits for our clients:

  • We are informed on the most recent product and service offerings from Canada Post
  • We can advise on new marketing and selling tools available to your team
  • We can guide you through obtaining a no cost Canada Post Customer Number/Account
  • We can provide substantial discounts on postage costs and parcel shipments

Factors Which Contribute to Successful DM Campaigns

In an age where emails and social media are becoming the primary means of communication, Direct Mail still out performs them all in terms of the overall impact it creates on the receiver’s mind. Direct mail, if appropriately designed, has the power to influence the minds of readers to a greater extent than any other form of communication.

Customers feel more connected and more involved in the business when they receive a direct mail piece that is applicable to them. Studies show that around 79% of customer’s act on a direct mail offer immediately and do not discard it as junk. Statistics also show that around 34% of the direct mail pieces received by consumers generate new customers.

Here are some of the factors that directly contribute to the success of a direct mail campaign:

Colour

Selecting the right colours for your campaign is important. The colours should reflect the message that you are sending.  Brand promotion is always key so your corporate logo and colours should stand out.  A donation ask, event announcement or new product launch will need colours and impactful graphics to make your message stand out in the mail.

Texture

There is plenty of stylish stationary available for printing. Make sure that you select the one that is relevant to your business. Sending out a business communication might not require a glossy post card, however, if you are sending out invitations to your customers for an official event, you can get creative with the texture of the mailing stationary.

Direct-mail-marketing-servicesCopy

Copy is crucial.  Create a compelling sales copy that attracts attention and keeps your customer interested until the end. Highlight your most important points.

Personalization

It is a known fact that personalization improves response rates. Create highly targeted and effective direct mail pieces to increase your response rate and attract more customers to your business.  Personalization can be as basic as using the prospects first name throughout your offer, to an expert level of changing graphics to subconsciously appeal to your intended market.

Relevance

Customers will only read though mail that is relevant to them. Otherwise it is discarded as junk. If you want your direct mailing campaigns to succeed, make sure that your data is up to date.  Basic services like address verification and correction, duplicate elimination and National Change of Address (NCOA) are commonly offered by your direct mail service provider.   But keeping your internal database clean – or renting a list from an outside source – will ensure that you are hitting the right people for your product or service.

If you are looking for direct mailing services that include completely personalized and variable printing, fully automated lettershop services and postage discounts for mail sent within Canada and the USA, you can contact us at 905-826-1411 or visit us online at www.innovativeresponse.ca.

Image Credit: goo.gl/7EZaWM

Canada Post Strike Update 2016

We have been fielding many questions from our valued clients about how best to proceed with scheduled marketing mailings in light of the current labour issues at Canada Post.

As a Canada Post Expert Partner, we are kept abreast of the latest information with regard to the labour issues and how they may affect the direct mail industry.   We will provide regular status updates to our valued clients so that you can make the right decisions for your business.

First and foremost, we expect mail service to continue without interruption

There is no current need to suspend mailings or change your direct marketing campaigns.  We feel strongly that Canada Post is open for business and is committed to negotiating with its Union without impacting the service that it offers.   In fact, with so many people deciding to “wait it out” now may be the perfect time to drop a large, targeted mailing – there won’t be as much competition in the mail and your message will certainly stand out!

Here is a brief rundown of the current situation at Canada Post:

  • On Sunday, July 10, Canada Post withdrew its 72-hour notice, which was to take effect Monday, July 11.
  • The Minister of Employment, Workforce Development and Labour, MaryAnn Mihychuk, requested that both parties continue discussions without the threat of a labour disruption.
  • Canada Post agreed
  • There is an expectation that the Canadian Union of Postal Workers (CUPW) will honour what it has publicly stated – that they wish to negotiate and have no plans to issue a strike notice.
  • With this development, Canada Post expects mail service to continue without interruption, and they feel that business can return to normal while they focus on negotiations.
  • Please note, the process continues and either party could issue a 72-hour notice at any time. We will advise our clients immediately should this occur.

Image Credit: goo.gl/x0XUy3

Tip on Cards

A great way to increase redemption. Tip-on-cards can be produced in many sizes and attached to a variety of creative carrier pieces. A creative mail piece can showcase your brand and message, while the cards keep your offer in your customer’s hands and drives them to action. Innovative has executed many successful tip-on-card campaigns for our clients.

Give us a call to learn more

Neighbourhood Mail™ Targeting

Targeting the right audience is the difference between a successful and unsuccessful mailing campaign. At Innovative we are experts at mail preparation and mail targeting. Using available census data, we can help identify the neighbourhoods that best match your target audience. Targeting the right audience reduces waste, saves money, extends your reach and boosts your ROI.

Give us a call to learn more

Gift Wrapping

Many large fulfillment centers want nothing more than to take in and send out product with nothing in-between. Here at Innovative we offer a more personalized approach and one of our many personalized services is our gift wrapping program. Everyone loves to receive a gift and gift wrapping makes it that much more special. Our conscientious team handles your gifts with care ensuring that from wrapping to the time your customers or employees receive their new gift the presentation is flawless.

Contact us to learn more about this program