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What Can You Expect From Top Tier Fulfillment Services Companies?

As brands grow and take on higher order volumes, it becomes easy for distribution and fulfillment capabilities to spiral out of control. This creates a number of backend problems such as a steep decline in the efficiency of the warehouse and fulfillment services, increase in the production costs and errors in delivery that ultimately impacts the brand image. Moreover, customer demands and expectations are not met which ultimately impacting customer relationships that you build over the years with so much efforts.

In order to meet these customer demands it becomes imperative that you do not settle for below average services for order fulfillment and opt for top tier logistics that only a reputed fulfillment partner can provide.

Accuracy

Accuracy plays an important role in fulfillment. Customers expect to receive the products they order within the stipulated time. They also expect to not receive the wrong order. In house fulfillment could get messy when the volumes go beyond what the team can handle. If you hire reliable services for this purpose, the number of accurately delivered orders definitely increases. All this greatly impacts your brand’s overall reputation and image. Customer satisfaction also increases and in-turn the number of loyal customers.

Customer relationships

Fulfillment companies have a special connection with their regular customers. They maintain targets to ensure that each customer they serve gets their delivery on time and as expected. Many service providers wouldn’t hesitate before they add a personal touch to the packages – such as gift wrapping etc. This helps build better customer relationships.

What can you expect from a reputed fulfillment services firm?

Most of the top tier fulfillment providers have the following characteristics:

  • They understand how to optimize the process and the warehouse routines so that it aligns with your company’s goals as well as priorities.
  • Experienced fulfillment partners also understand that brand consistency needs to be carried out across the entire customer experience. From packaging to distribution, these service providers strive to accommodate the distinctive traits and characteristics of your specific brand.
  • They also understand that the fulfillment technology should easily integrate with your order management systems.
  • Once they take on a task, they ensure that you do not have to worry about the capacity and volumes they can take up when orders increase – such as during the holiday season and during the launch of a new product. The right kind of fulfillment partner will instantly offer scalability and quickly ramp up their capacity in order to meet your needs.

Overall, fulfillment service providers thoroughly understand the demands of today’s fast paced world and have all the right resources to ensure that your brand gets a competitive advantage over all the others. Moreover, they ensure that their services are accurate, efficient, flexible and scalable. In today’s competitive market, a quick and accurate delivery is a great plus point and helps build a good reputation among your existing customers. Getting your deliveries out to their destinations in the most reliable and cost effective way is what they strive for.

Why High Quality Printing and Accurate Delivery Matters in a Direct Mailing Campaign

Returned, undelivered or erroneous mail is not only costly, but also can damage your brand. A piece of communication that does not reach its recipient because of any reason is an opportunity wasted.  Professional lettershops, who provide print and mail services, play an important role in any marketing campaign.

Here’s why these two services are of utmost importance in any direct marketing campaign:

Printing services

When you send out a mailing to potential clients or customers, the quality of the printing can often be your first opportunity to make a lasting impression.  The kind of printing you choose speaks volumes about your brand and its capabilities.  Having your return address and logo printed on an envelope, in colour, shows that you are a reputable business.  Direct impression inkjetting or lasering of your customer’s name and mailing address is more professional (and cheaper) than applying labels.  Using a custom postal indicia can really make your mail piece stand out and gives you access to postage savings that a stamp cannot.

Wouldn’t you rather concentrate on the more pressing business issues than worry about how your envelope looks?  Companies specializing in both print and mail services ensure that they have the high quality digitized equipment that is required to send out professional copies of your marketing materials. All you need to do is to select the right company for the job.

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Mailing services

Accuracy and deliverability are two very important factors when it comes to mailing marketing content across to potential customers.  Data services that can cleanse your mailing list by purging duplicates, fixing addresses to Canada Post standards and verifying them against the National Change of Address (NCOA) registry are paramount to a clean mailing – one that reaches your target market with no wasted postage.

This is exactly why you need to engage professional mailing services companies for this task. The latest in data cleansing services are available to you through the services of these companies at a minimal cost.  Remember that professional mailing services companies can often offset the cost of your entire mailing – from data work through to addressing envelopes, folding and mechanically inserting into envelopes and delivery to Canada Post – all by the savings in postage that they can offer you.  When cost savings and timely marketing is important to you, and when isn’t it?  Consider outsourcing this service to a professional.

To sum it up, print and mail services are an integral part of any direct mailing campaign. It is best to let the professionals handle the task so that your success rates for accurately delivering the content to the desired audience are increased. It is also important to remember that while running a direct mailing campaign, the sooner you realize the importance of a good quality print and accurate delivery, the better the chances you have for getting a good ROI.

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Why Outsource Fulfillment Services?

While building a brand, businesses of today prefer to focus on core competencies and offload the routine tasks to the specialists in their field. Fulfillment is one such task that is time consuming and requires a level of perfection that only a specialized firm can provide. You can then concentrate on the demands of your core business.

Here’s why outsourcing fulfillment services could be a great choice:

Helping gain access

Accurate fulfillment requires shipping access to diverse areas.  Rural address, PO box deliveries and multi-piece shipments can provide challenges for some carriers and drastically increase your time in transit or overall costs.  Only a professional fulfillment services company has the benefit of contracts with many different carriers to ensure that your packages arrive on time and on budget.

Building relationships

An API link between your online order site and our inventory control software?  Custom packaging? Personalized Letter Enclosures or Gift Wrapping?  Just some of the services that a professional fulfillment company can provide.  Whether the service can be performed in-house or outsourced to our trade partners, you can be assured that you are getting the benefit of the many relationships built by your fulfillment contract.  Also consider the buying power of combined shipping customers, a fulfillment company has contracts with many different shipping carriers, and uses the overall shipping of ALL customers to drive the buying price.  All alone, it is nearly impossible for a business to obtain the type of shipping rates that a fulfillment company can provide.

outsourcingFlexibility based on the market

Today’s sophisticated distribution and fulfillment companies have enough flexibility to accommodate all of the customers that are located in diverse geographic locations. Some companies also provide exemplary services for:

  • Pick and pack, custom packaging, kitting, trade show storage and set-up and more.
  • Quick turnaround times to ensure that orders are processed quickly and accurately.
  • Gift wrapping and personalization. First time buyer of your product? Consider enclosing a personalized thank you card with the order.  For employee incentive or recognition programs, nothing beats gift wrapping to help you stand out from the rest.

This kind of flexibility can be achieved when the main focus of the business is fulfillment. Outsourcing is hence the answer.

Lower overhead and fixed costs

By outsourcing fulfillment services, you are actually lowering your overhead costs as well as the fixed costs that you company incurs while managing shipping and delivering products in-house. Companies who specialize in fulfillment services have all the resources to ensure that you get accurate services to deliver products to their right destinations.

Enhance customer buying experience

Customer buying experiences determine whether they will return to your e-store or avail your services for a second time. This is the foundation of a long term customer relationship. When you outsource fulfillment services to the specialists, they know exactly how to ensure that customers experience their best while purchasing from you.

Overall, if you want perfection, leave it to the specialists!

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The Realities of Direct Mail

The power of direct mail in this highly digitized world is only realized when the results are seen. Why bother to send a humble post card or brochure in the mail when you can reach out to a larger audience via digital media? Because it works!

Studies show that physical communication is more effective than digital and has a greater impact. Tangible mail pieces containing an offer or discount are utilized far more often than digital coupons, thereby increasing your response rates. Having that pizza coupon on the fridge or free appetizer card in our wallet does double duty – you achieve subtle marketing because the name and address of the provider is always visible and the offer is tangible, you see it, therefore you use it.

Essentially, you can use direct mailing service as a valuable marketing tool for boosting brand awareness and generating a response from potential customers which in turn helps in the overall success of your campaign.

Oldest and the most effective

Needless to say, direct mailing is one of the oldest forms of marketing. There are however, plenty of ways that it embraces advanced technology and this in turn helps run more successful campaigns with greater possibilities of customers actually taking interest and replying.

Samples can help boost your campaign

People simply love getting things for free. This could be a great way to get your product out there. A direct mail campaign with a free sample of your product (if that’s feasible) is a sure way to attract the initial crowd that could popularize your product. Make sure that you don’t just send something in a regular business envelope. Use high impact printed envelopes or innovative packaging to make it look attractive, authentic and appealing.

Direct Mail Reality

Copywriting

One of the most important aspects of any marketing campaign is the content that goes with it. The reality is that you need to put enough thought into copywriting the campaign. There is nothing more powerful than the words used to run your campaign. Investing in a skilled copywriter could give the right boost to your campaign right from the beginning.

Standing out from the crowd

Another hard reality is that you are not the only one who might send a direct mail to a potential customer. So, the competition is high! If you do not take the effort to stand out from the crowd, it’s quite possible that your mail is lost among a hundred others who send similar mailings to their customers.

Overall, the best marketing departments ensure that they include diversity in their marketing campaigns. They do not just follow one single path, but ensure that along with the digital path, there is enough room for the tried and tested traditional means of marketing such as direct mail. Integrating different methods and running a wholesome campaign can ensure greater response rates and better results overall.

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Direct Marketing Tip #6: Smaller can be better

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables!

We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct mail company in the Toronto and Mississauga area, working with Innovative Response Marketing Inc. can help you target data, create tangible mail pieces that will grab your market’s attention and keep your costs down.

Smaller can be better.

Some companies find they get a better response to offers made on postcards.  Print to mail technology is here and you can create personalized colour pieces in short runs using the latest in digital equipment.  All work is done in-house at our facility and you can realize substantial cost savings on postage.  Smaller jobs are generally less expensive to design and print than a full-blown mailing. The savings can be substantial and may be all you need.  Innovative Response Marketing Inc. specializes in mailings from 5000 pieces to 500,000 pieces, making us the right choice for a smaller mailing!

Direct Marketing Tip #5: Test everything

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables!

We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct mail company in the Toronto and Mississauga area, working with Innovative Response Marketing Inc. can help you target data, create tangible mail pieces that will grab your market’s attention and keep your costs down.

Test everything.

Brainstorm about the many factors that can impact your results and do test mailings. Colours, headlines, lists, delivery time, paper stock and the time of year that you’re mailing are just a few things to consider. Always do one or more test mailings before you invest in a huge direct mail campaign.

Direct Marketing Tip #4: Call to action

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables!

We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct mail company in the Mississauga and Toronto area, working with Innovative Response Marketing Inc. can help you target data, create tangible mail pieces that will grab your market’s attention and keep your costs down.

Call to action.

What do you want the recipient to do? Call for information? Reply to a survey? Order a product? Visit your store? Too often, direct mailers forget to include a “call to action.” Make it convenient for recipients to act. If you want them to call, clearly provide the phone number and hours. If you want them to respond to a survey, enclose a postage-paid reply envelope.

Direct Marketing Tip #3: Persistence Works

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables!

We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct mail company in the Toronto and Mississauga area, working with Innovative Response Marketing Inc. can help you target data, create tangible mail pieces that will grab your market’s attention and keep your costs down.

Persistence works.

Many companies make the mistake of giving up on direct mail after one or two mailings. A rule of thumb in direct marketing is that you should mail to recipients, including your own customers, at least six times per year. Of course, you want to vary the content of your mailings, but give them a “family” look so that they’re instantly recognizable as coming from your firm.

Direct Marketing Tip #2: Headlines count

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables!

We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct mail company in the Toronto and Mississauga area, working with Innovative Response Marketing Inc. can help you target data, create tangible mail pieces that will grab your market’s attention and keep your costs down.

Headlines Count.

Your direct mail piece has about three seconds to hook recipients. The headline must trigger their “what’s in it for me?” reflex. That’s why pitches like: “Lose 10 lbs. in 2 Weeks!” motivate many people to read on. Notice it says nothing about the product and everything about what the recipient stands to gain.

When you’re writing headlines, “benefits” are more enticing bait than “features.” By the way, there’s an important piece of direct mail real estate that often gets overlooked. It’s the space on the envelope or the address side of a post card. There’s room for a teaser, such as “Valuable Coupons Inside.” Just make sure the placement of the phrase meets postal requirements.

In addition to a good headline, your solicitation can be enhanced with a good postscript. Many people who only scan letters will read down to the P.S.

And don’t forget the stamp!  You can now customize your *postal indicia (**replaces a stamp for most types of direct mail) by using a text or graphic that is created to look like a stamp.  Creating impact at the envelope stagewill only enhance the overall offer.

Direct Marketing Tip #1: “Direct” is the operative word

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables!

We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct mail company in the Toronto and Mississauga area, working with Innovative Response Marketing Inc. can help you target data, create tangible mail pieces that will grab your market’s attention and keep your costs down.

“Direct” is the operative word.

A key advantage of direct mail versus traditional advertising to a mass audience is the ability to effectively reach people who are good prospects for your product or service. How well do you know your target market — age, gender, level of education, marital status, household income, geographic location, etc.? If you’re working with a list broker, such information helps determine which lists will bring the best results.

The more specific your list requirements, the higher the cost. But it may be worth it. A carefully targeted mailing reduces printing and postage costs and that savings is magnified over multiple mailings.

Whether you maintain your own direct mail database or rent a list of names, it’s important to have current addresses. Watch out for bargain lists whose principle source of contacts is the telephone book. A significant percentage of listings are outdated even before the phone book is published.  Innovative works with established list companies who regularly check and cleanse their data, plus, our trade pricing will ensure that you get the best deal on rented names.

Because certain types of direct mail does not get forwarded or returned to the sender, it’s smart to clean up your data base or list before mailing by obtaining address changes. Anytime you can increase the number of pieces delivered to your target market, you improve the response. Our company offers National Change of Address (NCOA) data services, no longer will you have to worry about a long time client/subscriber moving and not notifying you!  Working with the most current Postal Code databases, this is now a simple program.

We find ‘em, you keep ‘em!