It is an established fact that 53% of customers are more likely to read and save a direct mail piece than an email. Only 26% might open a marketing email even if it is from a known source. It is also a known fact that direct mail works – even in today’s electronic age of emails and social media. In a world where there are a number of opportunities to send messages across to customers quickly, very few compare to the reliability of a properly prepared, tangible, direct mail piece. Direct mail campaigns that are printed and sent to a targeted customer list have a greater impact than an email that is most often considered as spam and filtered or deleted by the same technology that gets it out in the first place. Despite popular opinion, print and mail service is still a powerful tool that companies use to send out messages to their potential and existing customers.
Print Services
Extra care is taken to ensure that the message looks professional and yet has a personal touch. This personalization increases the response rates. Powerful content along with relevant images and colors ensure that your message is effective and highly targeted.
Printing services also include the printing of the letter and envelope that goes with it. All these elements are created after thorough research of the type of message sent and the target audience.
Direct mail pieces, if designed appropriately, have the power to influence the minds of customers and positively impact your marketing campaign. Customizing and personalizing your mail piece ensures that the potential customers are engaged enough to send responses and hence add to the success of your marketing campaigns. Adding appropriate graphics and ensuring that the content is precise and crisp means that your mail will not go unnoticed. Another important aspect to be considered is the color combination used in the mail. Make sure that the color combinations are inviting and create a positive initial impact on the minds of viewers. These are some of the important aspects of a mail marketing campaigns that need to be taken care of.
Mailing Services
Today’s Direct Marketing Agencies are one stop shops. Reliable data, print, mail and fulfillment services are offered as a personalized, single source solution that ensures your mail reaches and engages your target to effectively increase your ROI. Working with the right provider means clean and up to date data, impactful marketing pieces that are professionally printed, and considerable postage savings. Postage is generally the highest cost of any mailing campaign and working with an established mail service provider will ensure that you are receiving the deepest discounts possible. That alone is a huge advantage.
If you are looking to run a successful direct mail campaign in Toronto, or simply want to obtain a competitive quote on your existing mailings, Innovative Response Marketing can provide you with the services to ensure that your campaigns get the right direction and the right coverage.
