Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables!
We will be posting a tip each day to help you improve your response rates. As a respected Canada Post partner and a long established direct mail company in the Mississauga and Toronto area, working with Innovative Response Marketing Inc. can help you target data, create tangible mail pieces that will grab your market’s attention and keep your costs down.
Call to action.
What do you want the recipient to do? Call for information? Reply to a survey? Order a product? Visit your store? Too often, direct mailers forget to include a “call to action.” Make it convenient for recipients to act. If you want them to call, clearly provide the phone number and hours. If you want them to respond to a survey, enclose a postage-paid reply envelope.
