Blog

The Realities of Direct Mail

Nov 19, 2016

The power of direct mail in this highly digitized world is only realized when the results are seen. Why bother to send a humble post card or brochure in the mail when you can reach out to a larger audience via digital media? Because it works! Studies show that physical communication is more effective than […]

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Direct Marketing Tip #6: Smaller can be better

Nov 15, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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Direct Marketing Tip #5: Test everything

Nov 14, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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Direct Marketing Tip #4: Call to action

Nov 11, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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Direct Marketing Tip #3: Persistence Works

Nov 10, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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Direct Marketing Tip #2: Headlines count

Nov 9, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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Direct Marketing Tip #1: “Direct” is the operative word

Nov 8, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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The Most Common Mistakes of Direct Marketing

Oct 5, 2016

The ability to reach customers reliably is one of the hardest parts of marketing. Direct marketing, unlike email marketing helps achieve this more efficiently. It allows you to elude that ‘spam’ folder and send your message directly in the hands of your target customers. Studies show that at least 77% of those who receive a […]

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The Science Behind Direct Mail

Aug 30, 2016

We’ve all heard the talk about how the internet will eventually kill the mail, and with the younger generations doing everything via a smartphone, it does seem like a valid concern to many. However, as a direct mail service provider, we can tell you that marketing in the mail has not lost its momentum. For […]

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Canada Post Expert Partner Status

Jul 27, 2016

With over 20 years of experience as a Direct Mail service provider in Toronto and GTA, Innovative has the knowledge and expertise to handle campaigns of any size and requirement. We have been awarded the prestigious Canada Post Expert Partner designation consistently since 2012. Only a few companies throughout Canada meet the criteria necessary to […]

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