Blog

Direct Mail – Done Right!

Jun 26, 2019

There are likely a lot of marketing decision makers under the age of 35 out there who have not considered adding a direct mail marketing campaign to the mix. When you grow up in an increasingly paperless world, it may seem like an older, slower, more expensive and less environmentally friendly option than electronic platforms. […]

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Multi-Channel Fulfillment & Selling

May 9, 2019

Selling your products across multiple channels can be a simple task with the right partner. By placing your products on popular marketplaces like Amazon and Shopify, it gives you the ability to market your products to a larger audience, gain great brand exposure and most importantly, boost your sales! For many online sellers, the storefront […]

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What Does my 3PL Actually Do for Me?

Nov 29, 2018

When customers decide to sell their products via Ecommerce, order fulfillment and shipping are quite often the last things considered. However, keeping your online clients happy is about far more than a great Shopify site, you need a proven plan of action once your customer hits the “submit order” button! Enter the 3PL – a […]

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Eco-Friendly Direct Marketing – an Oxymoron?

Nov 29, 2017

We are not blind to our industries impact on the environment, which is why we take our role in respecting and protecting it very seriously.  You simply will not find a more eco-friendly supplier for your printing, direct mail and 3PL needs in the Mississauga and Toronto area!   We just passed a milestone anniversary with Bullfrog Power, which means we power our facility […]

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Going Back to Analog in a Digital World

Nov 6, 2017

The convenience of electronic communication like emails and texts may never diminish the excitement of getting an actual piece of personalized mail in your mail box.  Nestled between flyers and bills, it still provides that touch of excitement – someone has sent you something special!   Businesses are starting to realize that customers miss human contact.  In a […]

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Direct Mail vs. Technology

Oct 20, 2017

At Innovative Response Marketing, we spend a lot of time defending direct mail. On any given day, when we tell people what we do, we get at least one person who says: “wow mail, that has to be a dying industry”. We completely understand that technology has changed the industry, after all, we have been […]

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When Should You Call a 3PL?

Oct 5, 2017

It’s a fact, most companies wait too long to call in the services of a third-party logistics partner. Long after fulfilling orders has gotten in the way of their ability to focus on the daily needs of their business and usually after several complaints from customers. Every business is different but if you answer yes to […]

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What is a Third Party Logistics Partner (3PL)?

Sep 21, 2017

Well, the legal definition is: “A person who solely receives, holds, or otherwise transports a consumer product in the ordinary course of business but who does not take title to the product.” But a good 3PL is much more than that. They do not hold ownership of any inventory, yet are experts when it comes […]

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What Can You Expect From Top Tier Fulfillment Services Companies?

Jan 4, 2017

As brands grow and take on higher order volumes, it becomes easy for distribution and fulfillment capabilities to spiral out of control. This creates a number of backend problems such as a steep decline in the efficiency of the warehouse and fulfillment services, increase in the production costs and errors in delivery that ultimately impacts […]

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Why High Quality Printing and Accurate Delivery Matters in a Direct Mailing Campaign

Dec 3, 2016

Returned, undelivered or erroneous mail is not only costly, but also can damage your brand. A piece of communication that does not reach its recipient because of any reason is an opportunity wasted.  Professional lettershops, who provide print and mail services, play an important role in any marketing campaign. Here’s why these two services are […]

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