Blog

What Can You Expect From Top Tier Fulfillment Services Companies?

Jan 4, 2017

As brands grow and take on higher order volumes, it becomes easy for distribution and fulfillment capabilities to spiral out of control. This creates a number of backend problems such as a steep decline in the efficiency of the warehouse and fulfillment services, increase in the production costs and errors in delivery that ultimately impacts […]

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Why High Quality Printing and Accurate Delivery Matters in a Direct Mailing Campaign

Dec 3, 2016

Returned, undelivered or erroneous mail is not only costly, but also can damage your brand. A piece of communication that does not reach its recipient because of any reason is an opportunity wasted.  Professional lettershops, who provide print and mail services, play an important role in any marketing campaign. Here’s why these two services are […]

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Why Outsource Fulfillment Services?

Dec 2, 2016

While building a brand, businesses of today prefer to focus on core competencies and offload the routine tasks to the specialists in their field. Fulfillment is one such task that is time consuming and requires a level of perfection that only a specialized firm can provide. You can then concentrate on the demands of your […]

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The Realities of Direct Mail

Nov 19, 2016

The power of direct mail in this highly digitized world is only realized when the results are seen. Why bother to send a humble post card or brochure in the mail when you can reach out to a larger audience via digital media? Because it works! Studies show that physical communication is more effective than […]

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Direct Marketing Tip #6: Smaller can be better

Nov 15, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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Direct Marketing Tip #5: Test everything

Nov 14, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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Direct Marketing Tip #4: Call to action

Nov 11, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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Direct Marketing Tip #3: Persistence Works

Nov 10, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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Direct Marketing Tip #2: Headlines count

Nov 9, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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Direct Marketing Tip #1: “Direct” is the operative word

Nov 8, 2016

Despite the popularity of e-marketing, direct mail still works for many companies. How well it works depends on a number of things, it really is all about the variables! We will be posting a tip each day to help you improve your response rates.  As a respected Canada Post partner and a long established direct […]

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