Inspired

Integrated

Innovative

The Advantages of Partnering with Innovative

  • Dedicated Account Representative

    Dedicated Account Representative

    No waiting on hold for “the next available representative” here. A dedicated account representative will personally look after your needs, providing the excellent service and industry knowledge we are known for.
  • One-Stop-Shop

    One-Stop-Shop

    We know how busy you are; which is why we provide an all in one solution for your print, direct mail and fulfillment needs. We make it fast and simple so you can focus on your business, worry free.
  • 20 Years and Counting

    20 Years and Counting

    Trust is important in any partnership. We have built a long lasting business on partnering with our clients to foster mutual success. With Innovative you are in good hands and we are here to stay.
  • Time is of the Essence

    Time is of the Essence

    The business world moves fast and you need a partner who can keep pace. We are dedicated to getting what you want, when you need it.
  • Always Engaged

    Always Engaged

    Our team does not accept the status quo. We are actively involved in our client’s success, with every project being an opportunity to leverage our years of experience and know how to make sure you get the most out of your marketing dollars. We are a proactive, big picture company from top to bottom.
  • Environmentally Responsible

    Environmentally Responsible

    We are not blind to our industries impact on the environment. Which is why we do our part to protect our environment. Through recycling programs for our paper and packaging to powering our facility with green Bullfrog Power, we are always investing in ways to offset our impact on the planet.

Services

Print

Print

Printing has never been easier than with Innovative. With a full suite of print services from personalized variable printing, to large format and anything in between, no project is too big or too small. Even better, we take care of all project management so you can focus on the bigger picture. learn more
Direct Mail

Direct Mail

With over 20 years of experience as a Direct Mail service provider in Toronto and GTA, Innovative has the knowledge and expertise to handle campaigns of any size and requirement. With our global reach we can get your project in your customer's hands no matter where in the world they are located at a price that fits your bottom line.learn more
Fulfillment

Fulfillment

E-commerce sales in Canada are expected to grow to over 30 billion in 2016; businesses who are not online are being left behind. It is important to have a strategic partner to help navigate the intricacies of logistics. Innovative will work with you to develop a fulfillment strategy that meets your needs and your budget. learn more

Building trust with Corporate Clients for 20 years,

Lets see what some have to say

  • Professional and reliable in every way, and on top of that, an amazing group of talented people who we’re proud to be associated with.

  • I have been very pleased with the service I have received from Innovative Response Marketing over the years. They are a pleasure to work with!

  • The staff at Innovative have always gone above and beyond to provide assistance. Even when someone is on holidays another person steps right in to handle my requests. Everyone I deal with are always pleasant and very helpful – a pleasure to work with!

Innovative Concepts

Direct Mail vs. Technology

email-marketing

At Innovative Response Marketing, we spend a lot of time defending direct mail. On any given day, when we tell people what we do, we get at least one person who says: “wow mail, that has to be a dying industry”.

We completely understand that technology has changed the industry, after all, we have been doing this for almost 30 years! But, our personal experience and effective market research has shown that direct mail has not been damaged by technology. In fact, using the proper direct mail messages can actually enhance visits to a webpage and encourage customers to buy online. You can utilize both mediums to garner a greater response from your target market.

There is also the benefit of tangible marketing. Not everyone likes to save everything to a cell phone! One of the most successful campaigns we have seen in recent years included a tip-on card – a small, tangible item – that could be removed from the direct mail piece, placed in your wallet and used for cost savings at your favourite restaurant.

So when we defend direct mail, we often end the conversation with “direct mail isn’t going anywhere anytime soon”. To prove that claim, we have assembled 3 main reasons why we feel direct mail is trumping email in the marketing world.

  1. In-Box Crowding

Be honest – how many emails do you receive each day? How many do you read? The simple fact is that most of us get more emails each day than we can possibly absorb.

Our inboxes are completely crowded with work emails, personal communication, updates, and being CC’d on everything a colleague says. We read the important ones, we skim and delete most and some are sent directly to a Clutter folder. Not a great outcome for a marketing message and certainly not the venue for any campaign that requires a call to action by a certain date (think a sale or event).

We know that people throw away mail pieces too. But, market research has shown us that:

Direct mail gets noticed, opened and read; our brains are hard-wired to pay more attention to it. 74% of Canadian consumers always or sometimes notice advertising in direct mail.

Source: Breaking Through the Noise, 2015

2.  Personal & Tangible

You want to ensure that your piece is not being thrown out, but how do you do that? First, you need your direct mail piece to connect with your target on a personal level. The easiest step? Personalize your mailing. Put the customer’s name and address on every piece you send.

Direct mail is all about providing a tangible way to “talk” directly to your target. Strong graphics that resonate, a good call to action and the ability for your prospect to actually touch, feel and retain your mail piece allows you to stand out from the constant demands on a multi-taskers attention – texts, tweets, Instagram posts – none of that is going to distract you from the direct mail piece sitting on your kitchen counter!

And once they have that piece in their hand, your sales copy can do its job.

  1. Your Privacy

With the on-going advancements in technology comes an increased concern for privacy. We have apps that want to monitor our location, hackers breaking into secure sites and identity theft on the rise. People do not trust attachments and links in an email from someone they do not know. Spam filters are set to catch anything that looks remotely like marketing.

People are beginning to trust technology less and less.

The more “attachments” you put in your envelope, the more interesting the package can become. Your target is the only person who decides whether or not to read your offer and there is no way that it can create trust issues with the consumer.

In short, anyone can send an email, but direct mail is something special these days. It has the ability to connect with customers on a deeper emotional level and provides a much higher response rate.

If you are in need of direct mail services, contact Innovative Response Marketing Inc. today. We can guide you through the process and help you choose the right message for your market.

Bigger, Faster, Better Neighbourhood Mail from Canada Post

January 2018 is bringing some exciting changes to the world of direct mail. Recently, Canada Post unveiled the next stage of Neighbourhood Mail service which they state will allow your mail piece to stand out and may expand your attraction level to your target market!

Effective January 15, 2018, Canada Post will offer larger dimensions (12” x 11” x 1”) and weight (up to 500 g) for Neighbourhood Mail pieces. They are also offering a quicker delivery cycle – up to 3 days for urban and suburban addresses.

If you would like to know more about how Neighbourhood Mail changes could impact your direct mail campaign, contact Innovative Response Marketing.  We are your SmartMail Marketing Expert Partner in the Mississauga and Toronto mailing services arena!

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Tip on Cards

A great way to increase redemption. Tip-on-cards can be produced in many sizes and attached to a variety of creative carrier pieces. A creative mail piece can showcase your brand and message, while the cards keep your offer in your customer’s hands and drives them to action. Innovative has executed many successful tip-on-card campaigns for our clients.

Give us a call to learn more

For more information on how Innovative can make your next print, mail or fulfillment campaign a success